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Workshop providers


Aimee Bateman



‘Aimee is incredibly knowledgeable and fantastic to watch’

- Former Dragon and recruitment entrepreneur, James Caan


After 11 years working for some of the largest recruitment companies Aimee set up her own consultancy in 2011 and her award winning careers website Careercake.com.

Aimee’s awards include:
•    Talent and Innovation winner at the 2013 Institute of Director Awards
•     Canmol (Chartered Institute of Marketing) New Marketer of the Year 2013
•    Fellowship from Cardiff Metropolitan University

She has appeared as the recruitment expert on a number of TV programmes including:
•    Online Careers Reality Show – Host of The Job Academy – 2013 (currently over
750,000 views on YouTube and winner of the prestigious Creative Showcase Awards)
•    BBC Radio Wales – regular on the Sunday lunchtime show
•    BBC2 Learning – Careers Presenter, Apprentice for a Day – April 2013
•    BBC3 Cash Mob – Presenter, 2010
•    BBC1 Wales’ X-Ray - 9 episodes as the ‘Recruitment Expert’, 2010-2011

Aimee has been quoted in The Independent, Observer, Glamour, The Huffington Post and Jobs and Career Magazine. She also writes careers articles for The Guardian, Totaljobs.com, Jobsite.co.uk and The Undercover Recruiter, employment expert.


Sally Strong



‘Sally made everyone feel comfortable to talk and share their opinions and experiences and really understood everything.’

- Former student attending Assert Yourself Workshop


Since studying with the CIPD, over the last 15 years Sally Strong has held senior leadership positions as well as a seat on the board with a large training provider. In 2011 she successfully set up her own training and consultancy, Strong Training Limited.  She has helped thousands of organisations and individuals to achieve their goals by helping them develop their knowledge, skills and behaviour.

Through her experience in training and consultancy Sally delivers many bespoke events as well as numerous away days and team building events. Sally is driven to ensure that her workshops are cutting edge, relevant and in the majority of programmes she uses new and innovative material from Florida State University.

She specialises in a variety of topics from Leadership and Management, Equality and Diversity, Negotiation Skills, Performance Management, Assertiveness, Communication to Employability Skills. Sally takes the lead on the majority of projects; this ensures clients receive a direct, personal and accountable service.

Some of Sally’s direct clients include:

  • Harley Davidson
  • Admiral Group
  • Welsh Cycling
  • Team Sky
  • Monmouthshire Housing
  • Melin Homes
  • Cardiff Met SU

The feedback from some of these interactions can be seen below:

"From the first time I met Sally, I knew she was a cut above the rest. Her knowledge of people and what makes them tick is extraordinary and she was able to get the best out of the team and make impact almost immediately. Her delivery style is warm, diplomatic and inspirational; Sally is a very motivational trainer, who I would highly recommend.

Dave Brailsford, Team Principal, Team Sky

“Sally is an exemplorary training and development executive; her reputation within Admiral Group is significant. Sally provides the most professional service and gladly ‘runs the extra mile’ when learners are likely to benefit.
 Her knowledge, passion, empathy and quiet confidence places Sally at the top of her game; she is an outstanding professional role model.”

David Steer, ILM Programme Manager, Admiral Group





“It was brilliant! Highly recommended. I think this would be very good as a compulsory introduction for students. Learn how to deal with stresses before they begin”


- Former Student attending Workshop


Jo Soldan is a Clinical Psychologist who trained in Wales and has worked in health care for over 20 years. Jo has worked in physical health settings with people facing extreme life situations.  This led to an interest in the growing research on positive psychology and resilience and how to build resilience in both patients and staff. More recently Jo has been living and working in New Zealand focusing on ways of building the resilience of Health Care staff to the work that they do.


Jo is a trained Mindfulness Teacher and integrates this into her resilience work. Jo’s work with healthcare staff in New Zealand was a finalist in the New Zealand HR awards in 2016 (see Mindfulness Based Resilience At Work).


Jo is passionate about sharing evidence-based interventions to help people build resilience to the challenges they face, whether that be patients with spinal injuries, junior Drs facing difficult situations/ their first night shift or students and workers facing work strains. After years of working clinically in this area Jo has presented her work and research on resilience and mindfulness at a number of international conferences.